Structuring 100+ Products & Building a Strong Brand Identity for a Commercial Agency
Al Malakiya Group is a commercial agency specializing in engine oils and automotive spare parts.
The company holds two major oil agencies — Emarat and National — in addition to operating in:
- Automotive spare parts
- Tires
- Batteries
- Filters
The primary challenge was not just building a website — it was organizing and structuring a product portfolio exceeding 100 engine oil products with accurate and standardized technical specifications.
Client
Al Malakiya Group
Services
Website & Digital Experience Development
Industries
Contracting & Supply
Date
April 2025
Project Link
Project Details
Project Overview
Al Malakiya Group is a commercial agency specializing in engine oils and automotive spare parts.
The company holds two major oil agencies — Emarat and National — in addition to operating in:
-
Automotive spare parts
-
Tires
-
Batteries
-
Filters
The primary challenge was not just building a website — it was organizing and structuring a product portfolio exceeding 100 engine oil products with accurate and standardized technical specifications.
Project Details
-
Industry: Commercial Agencies & Automotive Products
-
Services Provided:
-
Logo Refinement & Brand Development
-
Full Visual Identity System
-
Brand Guidelines Creation
-
Website Design & Development
-
Product Structuring & Classification
-
Technical Content Writing & Translation (Arabic / English)
-
.iq Domain Registration & Activation
The Solution
Product Data Structuring & Standardization
We gathered specifications from multiple sources, verified accuracy, rewrote content professionally, translated it into Arabic and English, and unified formatting across all products.
Clear Product Classification System
We structured products based on:
- Brand
- Oil type
- Application
- Industrial classification
- Ensuring smooth navigation and scalability.
Brand Identity Development
We refined the logo, built a complete visual identity system, and created detailed brand guidelines for consistency.
Professional Website Development
We delivered a modern and organized website capable of handling large product volumes while maintaining usability and visual coherence.
.iq Domain Registration
We handled the official registration and activation of the company’s .iq domain through the Communications and Media Commission, ensuring a trusted and locally recognized digital presence.
The Result
- Structured and standardized 100+ products
- Unified bilingual technical content
- Established a clear and professional brand identity
- Delivered a scalable and organized digital platform
- Successfully activated an official .iq domain
- Strengthened market credibility
Ali Ghanawy
Founder in Almalakiya Group
The website has become much more organized and clear. The way the products and specifications are presented gives us a truly professional image in the eyes of our clients.
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